Darpan Saxena
Education
Master of Business Administration (MBA)
Bachelor of Technology (B.Tech. ECE)
Work Experience
Product Head (MBA Plus)
Management Consultant
Management Intern
Engineering Intern
Posts by Darpan Saxena
How to Answer Tough B-school Interview Questions (Part 2) If you are really scared about some of the questions that you think can expose you in a MBA interview, this article is for you. This is the second part of my article on How to Answer Tough Interview Questions. Let's answer some tough questions.
Since the time I published the first installment of this article, How to Answer Tough Interview Questions (Part 1), I have been overwhelmed by the emails that I have been…
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Five Steps Ahead – Proven Strategies to Build Your Marketing Career – Course Introduction
To turn your passion for marketing into skills, success, and leadership, it is required that you have a clear understanding of what the journey entails and what steps you need…
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How to Answer Tough B-school Interview Questions (Part 1) Are there many questions that you think can ruin your interview? Surprisingly, most of these will be the most basic yet deep HR questions. But, those are not HR questions. I call them Marketing questions. So in this article, I will share with you how you can market yourself better and make these tough questions simpler.
Are you appearing for your B-school interviews really soon? You’ve prepared well but still aren’t sure how to answer tough interview questions?That’s so common!You thought the common HR questions were…
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What are Inbound and Outbound Marketing Strategies?
You would have heard about Inbound and Outbound Marketing Strategies and would have wondered what exactly are these? When it comes to Digital Marketing, understanding what are the Inbound and…
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Sex in Advertising and Why it is Time to Shake It Up! We all know about how advertisers try to sell products and services by using sex in advertising. The question for marketers is whether it works anymore or not? Let me take you through some points that suggest why we need to shake it up!
Advertising – perhaps one of the most powerful tool for marketers in today’s increasingly competitive world. An advertisement puts your right in front of your audience. As a brand manager…
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Return on Marketing Investment – How to Calculate it? Both brand giants and local niche players spend big bucks in establishing customer-connect. But how do they decide on what budget to allocate? Further, how do they measure marketing performance? Learn the concept of return on marketing investment, plus know about challenges in achieving desired ROI.
Do you know the amount of money businesses across the world are expected to spend annually in marketing, advertising and communications? Over 11% of the overall annual budget! In fact,…
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Difference Between Market Research and Market Analysis [Detailed] It is common (and generally pardonable) to not identify the difference between Market Research and Market Analysis. However, it will be inappropriate to consider them as the same. Let us comprehend the differences between the two.
I recently wrote an article on How to Become a Market Research Analyst. After that, I had a lot of people writing in, asking me about something which I thought…
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Marketing Strategy for Small & Hyper-Niche Markets Which Niches and Hyper-Niches, or Micro Niches as some refer to it as, are you targeting is one of the earliest indicators of your marketing success or failures. Finding a niche is crucial. If you are one of those who wants to understand the thought behind what makes a niche marketing strategy different from the usual, here is what it is.
I recently told you about How to launch a Product Successfully in a Competitive Market, some two weeks back. Even before I had put that thought on paper, I knew…
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Understanding B2B Marketing Concepts with Superheroes Analogies are a significant part of a marketer's ideation process. I mean - would you believe it - I was recently discussing with my friends the god men 'industry' for a product idea and for its marketing plan! In the same vein, let me share with you how you can understand B2B Marketing concepts simply with the help of your favorite superheroes.
As students of marketing, we will always find a great deal of joy in studying about well-known marketing campaigns, famous consumer promotions, and nostalgic advertisements. These things have a sense…
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How to Launch a Product in a Competitive Market Unless you are the first or one of the pioneers, you have to stand out of a crowd and keep walking tall for the rest of your business life. How do you do that? Let’s see how to launch a product in a crowded market.
You want to know how to launch a product in a competitive market. But here’s the first thing that you need to ask yourself.What do they want?If you have read…
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DataCamp Free Week – Learn Data Science for Free If you are someone who has been on the fence about whether to learn Data Science and Machine Learning to add onto your existing business skills, the DataCamp Free Week might give you that push. In the DataCamp Free Week, all DataCamp premium courses are available for free. Here are the details about this interesting opportunity.
In continuation to the last DataCamp Free Week, DataCamp returned for a second edition of the DataCamp Free Week in the first week of September 2020.The company reiterated the same…
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Amazon Ace Case Study (2020) – How To Get Started Amazon ACE Challenge 2020 is a great way to begin your B-school journey by getting into the role of a business leader who needs to carve out a strategy. This discussion will help you develop a strategy to go about cracking the Amazon ACE Challenge 2020.
Aug 2020 Update: Amazon has announced the ACE Challenge 2020 on 10th August 2020 on the Dare2Compete challenge. I presented this article first in 2018 and now I have updated the…
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