Darpan Saxena
Education
Master of Business Administration (MBA)
Bachelor of Technology (B.Tech. ECE)
Work Experience
Product Head (MBA Plus)
Management Consultant
Management Intern
Engineering Intern
Posts by Darpan Saxena
Content Marketing Research and Modelling a Plan
The first step to failure is when you start without a plan. If you want to take advantage of the power of content, it is important to research you customer…
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GE Matrix for Product Portfolio Analysis A marketer in today's time works on massive product portfolios. In this scenario, the GE matrix serves as a great framework to analyse the various products. Here's my take on the framework.
GE Matrix or McKinsey Matrix or GE-McKinsey Matrix. All of them are the names of this strategy tool that helps you analyze your product portfolio.“Between calculated risk and reckless decision…
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What is the Cost Plus Pricing Strategy? With this article I begin discussing some of the important pricing strategies that there are. Cost Plus Pricing Strategy being one of the most basic and widely used pricing strategies deserves to be discussed first. I share with you some cost plus pricing strategy examples as well.
Cost Plus pricing strategy is the most rudimentary of all the pricing strategies. It is probably the first one that we intuitively learn even before formally learning about pricing. And…
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Social Media Platforms- Digital Marketing
As a marketer, your fundamental goals are to reach as many potential customers possible and stay close to them. With Social Media Marketing platforms, both these goals can be efficiently…
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What is Sustainable Competitive Advantage? A Sustainable Competitive Advantage is the backbone of most businesses that are thriving today. Businesses that have understood this and followed a Sustainable Competitive Advantage strategy have remained the market leaders in their industry for a long time.
The question is, what is this Sustainable Competitive Advantage? Even more than that, the question would be how to develop this competitive advantage.In the last Strategy article – Competitive Advantage…
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Content Marketing Introduction and Concepts
Working as Marketers in your career ahead, most part of your job would require you to help your target consumer to understand how your product or service will add value…
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SWOT Analysis of Apple [Detailed] Apple is a brand that is a favorite of any marketer purely because of the kind of learning you can have from it. In this discussion, I will take you through the SWOT Analysis of Apple and will scrutinize in detailed some interesting insights about Apple.
SWOT analysis has been usual on this blog. In today’s article, I’ll be continuing that with a SWOT analysis of Apple – but with a different touch this time around.Take…
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How to Research and Plan for Digital Marketing? [Part-2]
Once you are done with researching your audience and competition you arrive at a Customer Persona. Next step is to conceptualize your offering according to potentials customer’s purchase journey. This…
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How to Answer MBA Admission Interview Questions on Marketing If you are an MBA aspirant who will be appearing for his interviews soon, this article is for you. My aim in this piece is not just to tell you about the MBA admission interview questions in Marketing that they will ask you. In fact, my aim is to help you market your dream of pursuing MBA in Marketing.
Now you are ready and eager to join a B-School this year. At the same time, the only thing making it overwhelming is the coming interviews and most of all…
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‘I don’t know’ – The 3 Magic Words for MBA Interviews Saying 'I don't know' in an MBA admission interview can actually improve your chances of making it through to a great B-school. Surprised? In this article, I will share with you 4 strategies and a psychological hack that will tell you how saying 'I don't know' is one of the better ideas.
The MBA interview season is at its peak and most of you are quite well prepared for them. Yet, the truth is that we are all human beings and not…
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How to Research and Plan for Digital Marketing? [Part-1]
Research and Planning in Digital Marketing is one of the crucial first steps in designing the digital marketing campaign. You could be an MBA looking to create a Digital Marketing…
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Segmentation, Targeting and Positioning (STP) in Marketing
Segmentation, Targeting and Positioning (STP) are the first steps in Marketing. When you are looking to create a marketing plan or any marketing strategy, STP is the place to begin….
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