What is Sustainable Competitive Advantage and how to develop it?
A Sustainable Competitive Advantage is the backbone of most businesses that are thriving today. Businesses that have understood this and followed a Sustainable Competitive Advantage strategy have remained to be…
Read more »
The Positioning Formula: What is Positioning? (The Viagra example)
I kind you not when I say this. It took me an entire one year of my MBA program to ‘feel’ what positioning is. Sure, I always knew what the…
Read more »
How to write a Data Analysis Report like a Pro
In the last article, I discussed the great use of new software to build interactive dashboards to show the most important indicators in a company while retaining interactivity. But, beyond…
Read more »
5 Secondary Market Research Tools and Techniques
Over the last few blog posts, I have written quite a lot about different facets of market research. While I described both primary research and secondary research, it is a…
Read more »
Beginner’s Guide: How to do Data Analysis
You’ve heard about and learnt lots of Analytics and Data Science but do not know any programming language. This is putting you in a spot – how to do data…
Read more »