What is Content Marketing in Digital Marketing Content Marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving SEO rankings and generating audience interest. In the article below, we will be discussing about the same in detail.
What retains and converts a customer? It is the content you build. This content should be valuable, relevant, and consistent to the defined audience, this marketing strategy is called content…
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Price Adaptation Strategies – How to Modify Your Pricing Models What are Price Adaptation Strategies? What are the various approaches to Pricing? Learn about Price Adaptation Strategies in Marketing with Examples and be ready with all Pricing Concepts engraved in your mind for when you end up with a job as a Marketer.
Price! One of the most important 4Ps of the marketing mix. Although very analytical in nature, price is not the most favorite element of many, and I am one of…
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Social Media Platforms- Digital Marketing
As a marketer, your fundamental goals are to reach as many potential customers possible and stay close to them. With Social Media Marketing platforms, both these goals can be efficiently…
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What is Sustainable Competitive Advantage? A Sustainable Competitive Advantage is the backbone of most businesses that are thriving today. Businesses that have understood this and followed a Sustainable Competitive Advantage strategy have remained the market leaders in their industry for a long time.
The question is, what is this Sustainable Competitive Advantage? Even more than that, the question would be how to develop this competitive advantage.In the last Strategy article – Competitive Advantage…
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BCG Matrix of Nestle [Detailed] Nestlé is a common house-hold brand for us since years. Think fast and tell me what all Nestlé products you love! I bet NesCafe, Maggi or chocolates like Kit-Kat made it to your favourite list. Now, have you ever wondered, that do firms also treat its products differently? How do they decide which brands to keep? Where to add new products? When to produce more goods? If yes, then this article is definitely curated for you. Give it a read and see how firms solve these critical questions.
Nestle is one of the world’s leading FMCG company. Most likely, dream company for most of the B-school students too. It has its presence in about 187 countries. Think how…
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