Content Marketing Research and Modelling a Plan
The first step to failure is when you start without a plan. If you want to take advantage of the power of content, it is important to research you customer…
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SWOT Analysis of Flipkart [Detailed] Flipkart is a leading Indian E-commerce firm which has been delighting Indian consumers over the years. It started out as a small online bookstore and now is a billion-dollar firm. In this article, I will be running through the detailed SWOT analysis of Flipkart and provide in-depth insights about Flipkart.
We can achieve the most basic form of analysis of a company with a SWOT analysis and here I aim to take you through the SWOT analysis of Flipkart. Don’t…
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Product Life Cycle of Maggi Product Life Cycle is an interesting marketing concept which tells us the length of time the product exists in the market, i.e., from its introduction to the it being taken off the shelf. In this article, let us read about the product life cycle of Maggi.
Maggi has been every Indians comfy food for more than 3 decades! Remember the late-night Maggi? “Pahaad-wali” Maggi? Or simply the snack-time comfy Maggi? Although, have you ever thought about…
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Developing a New Market Offering [A Use-Case] Have you ever wondered how the products and services are designed from scratch? You must be thinking – From where to start? What to do? There are a lot of factors that a marketer needs to consider while developing a new market offering. But don't worry if you have no idea, this article will give you a basic understanding of how do you develop a new product offering.
As a marketing student, you have always been taught STP, 4Ps of marketing, branding, digital marketing etc. But apart from these, there is another area very important to every marketer….
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GE Matrix for Product Portfolio Analysis A marketer in today's time works on massive product portfolios. In this scenario, the GE matrix serves as a great framework to analyse the various products. Here's my take on the framework.
GE Matrix or McKinsey Matrix or GE-McKinsey Matrix. All of them are the names of this strategy tool that helps you analyze your product portfolio.“Between calculated risk and reckless decision…
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