Cognitive Biases in Marketing – Games EdTech Companies Play Cognitive Biases in marketing are key to make marketing campaigns successful and are strategically applied by firms at various consumer touch-points to directly influence consumer decisions while interacting with products. Read on to find out more about how cognitive biases influence consumer behaviour in the Edtech industry, which is gaining huge relevance in recent times.

One of the key ways of making effective marketing campaigns and advertisements is by the use of cognitive biases correctly. Cognitive biases in marketing have been employed for a long…

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Competitive Landscape

Competitive Landscaping – Market Strategy for a Leader Whether you are working to start out a new business or are planning the way forward for an established brand, building a competitive landscape will be a great first step. In this article, I share with you how can you use analytics to build out a good competitive landscape

In a period of less than three years, Reliance Jio completely changed and disrupted the telecom industry. And today it proudly claims the top spot in terms of users. How…

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What is Transnational Strategy

What is Transnational Strategy in International Business? Why are most of the offerings at a McDonald's in India are different from a McDonald's at Singapore and even more different from a McDonald's in China. And yet, why everything about their food, their ambiance and their promise to you feels exactly the same? These are some characteristics of a Transnational Strategy on display. Read on to know more about what is Transnational Strategy and how can a brand adopt it.

I have received several mails from MBA students and businesspersons asking me for the ideal business strategy for their projects and businesses for when they need to go international. This…

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Why do people buy iPhones

Why Do People Buy iPhones? Researchers believe that Apple products activate the same parts of the brain in its fans as religious images trigger in religious people. I recently bought some Apple products and was wondering what really tricked me into buying it, the product or the hype around it. Let me share with the factors which would answer the question - Why Do People Buy iPhones?

Why do people buy iPhones and iPads? Right now, as I am talking to you through an iPad, I am also parallely watching videos on ‘how to best use an…

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Why do prices end in 99? Almost everyday at different places, you would have seen that prices of different things end in 99 or 9. We all have seen those prices and some of us even understand why would a shop owner price something like that. But, in this article, I will share with you the science and logic behind why do prices end in 99. I will also share with you the history of where and how it started. Read on.

You would have been to enough departmental stores, e-commerce stores, restaurants, and movie theaters to see that the price of almost everything ends with 99. And probably it got you…

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What can Tai Lopez teach you about Marketing? You may know Tai Lopez as the social media guy who features in your Facebook timeline quite often. His social media game is strong. But in this article, I will not share with you the Tai Lopez social media marketing strategy. In fact, I will share with you the 5 things you as a marketer can learn from Tai, in general.

If you have ‘liked’ enough marketing and entrepreneurship pages on Facebook, you are likely to see a tall, fair, bespectacled person telling you about how social media marketing is the…

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SWOT Analysis of Amul [Detailed] Amul is a celebrated Indian brand. In this article, I share with you the SWOT Analysis of Amul. Just like Patanjali's SWOT Analysis, here I capture the essence of what makes Amul a really interesting and a successful brand.

In one of my previous articles, I had done a detailed SWOT Analysis of a really fascinating brand, Patanjali Ayurveda. In this article, I have done a similar analysis and…

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Modes of Entry into International Business

Modes of Entry into International Business [Advantages & Disadvantages] I spent my last week creating an international expansion strategy for the company that I currently work for. From my research, I write this article to share with you the 5 modes of entry into international markets that you should know about while creating an expansion strategy for your company or product.

I have spent the last two weeks working on an international expansion strategy for one of the products that I head at my workplace. Every multinational business was somewhere started…

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SWOT Analysis of Patanjali Ayurveda [Detailed] In this article, I share with you the insights of what makes a really successful organisation that witnesses rapid growth through the example of the SWOT Analysis of Patanjali Ayurveda

Patanjali Ayurveda Limited is a consumer goods company having its headquarters based in Haridwar, India and its registered office in Delhi. The company was founded in 2006 and has fast…

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Ansoff Matrix – Samsung’s Journey from a Grocery Store to Diversified Conglomerate Yes! Samsung went onto become a tech-giant from such a humble beginning. In this article, I share with you the Ansoff Matrix of Samsung to help you understand how Samsung went on to achieve this business growth.

Samsung, a South Korean Multinational, which is synonyms with smartphones, consumer electronics, has a diversified business portfolio. You and I are here to discuss the Ansoff Matrix of Samsung.But how…

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Just Blew It! Sketchers trolls Nike During a recent NCAA basketball game, Zion Williamson's sneakers tore out. These were Nike sneakers that he was wearing. Since that incident, New York Times and other major newspaper publications was filled with large-sized ads wherein Sketchers trolls Nike – “Just Blew It”.

The sports section of the New York Times and other major newspaper publications was filled with large-sized ads wherein Sketchers trolls Nike – “Just Blew It”. Sketchers took a shot…

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6 Brand Integrations with Gully Boy You Didn’t Know About Not just a great movie, Gully Boy has also done a pretty good job at the brand integrations and in-film branding. They are smooth and not pushy. Here are 6 Brand Integrations you may have missed.

Ranveer Singh and Alia Bhat starrer Gully Boy released on this Valentine’s Day and I went to watch it the first day. While the movie talks about authentic underground rap…

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