What is Transnational Strategy in International Business? Why are most of the offerings at a McDonald's in India are different from a McDonald's at Singapore and even more different from a McDonald's in China. And yet, why everything about their food, their ambiance and their promise to you feels exactly the same? These are some characteristics of a Transnational Strategy on display. Read on to know more about what is Transnational Strategy and how can a brand adopt it.
I have received several mails from MBA students and businesspersons asking me for the ideal business strategy for their projects and businesses for when they need to go international. This…Read more »
Why Do People Buy iPhones? Researchers believe that Apple products activate the same parts of the brain in its fans as religious images trigger in religious people. I recently bought some Apple products and was wondering what really tricked me into buying it, the product or the hype around it. Let me share with the factors which would answer the question - Why Do People Buy iPhones?
Why do people buy iPhones and iPads? Right now, as I am talking to you through an iPad, I am also parallely watching videos on ‘how to best use an…Read more »
Why do prices end in 99? Almost everyday at different places, you would have seen that prices of different things end in 99 or 9. We all have seen those prices and some of us even understand why would a shop owner price something like that. But, in this article, I will share with you the science and logic behind why do prices end in 99. I will also share with you the history of where and how it started. Read on.
You would have been to enough departmental stores, e-commerce stores, restaurants, and movie theaters to see that the price of almost everything ends with 99. And probably it got you…Read more »
What can Tai Lopez teach you about Marketing? You may know Tai Lopez as the social media guy who features in your Facebook timeline quite often. His social media game is strong. But in this article, I will not share with you the Tai Lopez social media marketing strategy. In fact, I will share with you the 5 things you as a marketer can learn from Tai, in general.
If you have ‘liked’ enough marketing and entrepreneurship pages on Facebook, you are likely to see a tall, fair, bespectacled person telling you about how social media marketing is the…Read more »
SWOT Analysis of Amul Amul is a celebrated Indian brand. In this article, I share with you the SWOT Analysis of Amul. Just like Patanjali's SWOT Analysis, here I capture the essence of what makes Amul a really interesting and a successful brand.
In one of my previous articles, I had done a detailed SWOT Analysis of a really fascinating brand, Patanjali Ayurveda. In this article, I have done a similar analysis and…Read more »