The Value Ladder Model

Learn Value Ladder Model for Business Plans [with Examples] Get answers to all your questions to what a value ladder model is and what is the process to create one. Learn interactively through examples.

The most important concept in the domain of marketing is the concept of a sales funnel. A sales funnel is a marketing tool that maps out the journey customers go…

Read more »
Rural marketing strategy

Understanding Rural Marketing and Rural Marketing Strategy How to develop a Rural Marketing Strategy? What is Rural marketing? You might face these questions if you are pursuing a Marketing Specialisation or are a Marketing Aspirant. Read on to explore the nuances of Rural Market along with its Opportunities and Challenges.

A great philosopher once said, “It doesn’t matter where you come from…” Well, it does matter to a marketer! It does because not every continent, country, state or city has…

Read more »
inbound and outbound marketing strategies

Understanding Inbound and Outbound Marketing Strategies Having a goal in mind is essential but having the right strategy to achieve those goals is what leads to success. Marketers are the most customer friendly beings on the planet with two simple goals- Understand the customer and let the customer understand the firm. In this article let’s develop our understanding on the two broad categories of strategies used by marketers to do that- Inbound and Outbound Marketing Strategies.

wake up in the morning and first thing you do is pick up you phone to check what’s gone down in the few hours you were asleep. You check your…

Read more »
What is a Balance Scorecard Approach

What is a Balanced Scorecard Approach, and How Can You Use it? We all grew up listening to-Excess of Everything is Bad, and Moderation is the key to a Healthy Lifestyle. Ever wondered how firms maintain their balance and keep a check on their appetite? We will find this out in the article and will try to find the key to the balance aspired by firms of all sizes and shapes.

It’s a great saying in business management by Peter Drucker “Anything which cannot be Measured, cannot be Managed”.If I tell you this particular firm’s performance is good, will you take…

Read more »
Sex in Advertising

Sex in Advertising and Why it is Time to Shake It Up! We all know about how advertisers try to sell products and services by using sex in advertising. The question for marketers is whether it works anymore or not? Let me take you through some points that suggest why we need to shake it up!

Advertising – perhaps one of the most powerful tool for marketers in today’s increasingly competitive world. An advertisement puts your right in front of your audience. As a brand manager…

Read more »