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10 Market Segmentation Mistakes you don’t know you are making (Updated)

Irrespective of whether you are doing market segmentation for a commodity or a luxury product, marketers often tend to be myopic to a product-to-segment fit. This means only those market…

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What is Sustainable Competitive Advantage and how to develop it?

A Sustainable Competitive Advantage is the backbone of most businesses that are thriving today. Businesses that have understood this and followed a Sustainable Competitive Advantage strategy have remained to be…

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The Positioning Formula: What is Positioning? (The Viagra example)

I kind you not when I say this. It took me an entire one year of my MBA program to ‘feel’ what positioning is. Sure, I always knew what the…

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How to write a Data Analysis Report

How to write a Data Analysis Report like a Pro

In the last article, I discussed the great use of new software to build interactive dashboards to show the most important indicators in a company while retaining interactivity. But, beyond…

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5 Secondary Market Research Tools and Techniques

Over the last few blog posts, I have written quite a lot about different facets of market research. While I described both primary research and secondary research, it is a…

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