What is Product Line [Length, Width and Extension] What do you understand by the term product line? The length, depth, width of a product line or the product portfolio of a brand is a strategic and significant dimension of brand building. Marketeers often find it hard to realise the intricacies behind brands adopting new products and gradually phasing out other products. In this article, you can hope to gain a clearer picture about these concepts, and I plan to explain it with the help of real-life examples for better results.
As marketeers of the future, it is essential that you are informed about a product line & its offerings. How they are positioned by brands to gain a stronghold against…
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Developing a Positioning Strategy for Brands The goal of the firms is to create a unique image in the minds of the customers so that they associate something specific with the brand, for this purpose, a firm whether big or small use positioning strategies to establish their brand.
If you need glue/gum, what do you ask for? Fevicol, isn’t it? The brand Fevicol is so well positioned in the minds of the consumers, that is used in place…
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Personal Branding for MBA Students We all wonder what is that one thing that made all the difference? On what basis is a person selected or rejected after an interview? What is that makes MBA students get their dream internships and final placement offers? Moreover, what is that one thing that makes them standout even after passing out from their colleges?
In this article, I will be talking to the MBA audience but the things explained here are beneficial to aspirants of any competitive examination or even for jobseekers. We will…
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BCG Matrix of Google Google’s mission is to organise the world’s information and make it universally accessible and useful. And they relentlessly keep innovating and launching new products. Have you ever wondered how do they decide which apps to continue, which ones to kill, which ones to invest in? Let’s find out the answers to these questions in this article- BCG matrix of Google.
Google is one of the biggest companies in the world, reaching billions of internet users through its products, every single day. In its recent earnings call, CEO Sundar Pichai announced…
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How to Find the Market Share of a Company? How to find the market share of a company when you have absolutely no data that you can get your hands on? I have been through similar situations so many times during my B-school projects and even at work. In this discussion, I elaborate on what is market share, what is its significance and how to really find it. You will also get to know whether it is worthwhile for you to fret on market share or not.
A very significant variable for companies, investors and business analysts today is market share. You as a marketer are aware of the pre-requisites for any business plan. It is to…
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