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The Positioning Formula: What is Positioning? (The Viagra example)

I kind you not when I say this. It took me an entire one year of my MBA program to ‘feel’ what positioning is. Sure, I always knew what the…

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How to write a Data Analysis Report

How to write a Data Analysis Report like a Pro

In the last article, I discussed the great use of new software to build interactive dashboards to show the most important indicators in a company while retaining interactivity. But, beyond…

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5 Secondary Market Research Tools and Techniques

Over the last few blog posts, I have written quite a lot about different facets of market research. While I described both primary research and secondary research, it is a…

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How to do Data Analysis

Beginner’s Guide: How to do Data Analysis

You’ve heard about and learnt lots of Analytics and Data Science but do not know any programming language. This is putting you in a spot – how to do data…

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Secondary Market Research

How to do insightful Secondary Market Research?

In the previous post of the Rock Your Internship series, I discussed an extremely important point of discussion among students and new practitioners that what is the Difference between Market…

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