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What are Inbound and Outbound Marketing Strategies?

You would have heard about Inbound and Outbound Marketing Strategies and would have wondered what exactly are these? When it comes to Digital Marketing, understanding what are the Inbound and…

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mba in marketing

What is MBA in Marketing All About? What is MBA in marketing? What are the marketing subjects in MBA? What marketing jobs will you get after MBA? What are the top MBA colleges for marketing? Curious to find out if marketing is for you? Read on to know everything about MBA in marketing.

“Marketing is no longer about the stuff you make; it is about the story that you tell” – Seth Godin.MBA in marketing is all about being a storyteller because it’s…

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Accounting for Marketers

Introduction to Accounting for Marketers Most of the MBA students find their way towards marketing just because finance is not their cup of tea! Then why am I even talking about accounting for marketers? Why do you, as future marketers and CMOs, need even to know accounting? How does accounting relate to marketing? Read this article to understand why and to learn the basics of accounting for marketers!

There exists an inevitable relationship between marketing and accounting. Marketers have been using accounting for a very long time.Even one of the components of the marketing mix, pricing, is decided…

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BCG Matrix of ITC

BCG Matrix of ITC Ltd [Detailed] Ever wondered how firms make their Major Decisions? What new Products to launch? Whether to launch new Products at all? To go ahead with the existing Product Profiles? What brands to discontinue and when? These are some of the most critical questions for a firm, but who answers them? Let's find out how in this article for the brand which is loved by many- ITC Ltd.

Imagine a firm that deals in ten different businesses. These ten businesses have ten more divisions under them, and each division has 10 brands under them. The firm is dealing…

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7Ps of Marketing Mix

7Ps of Marketing Mix with Examples What is the most important thing required to present that mouthwatering, scrumptious plate of food in front of you? That plate of food that you want to return to, over and over again. Its that Classic Recipe that makes the food taste heavenly every time you order it. In this article lets put these chef’s cap on our beloved marketers and see what their recipe looks like.

Do you know what consumers have to say to when their needs are not met? “I won’t complain, I just won’t come back” [Brown & Williamson, Tobacco ad]. In this…

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