How to Answer Tough B-school Interview Questions (Part 2) If you are really scared about some of the questions that you think can expose you in a MBA interview, this article is for you. This is the second part of my article on How to Answer Tough Interview Questions. Let's answer some tough questions.

Since the time I published the first installment of this article, How to Answer Tough Interview Questions (Part 1), I have been overwhelmed by the emails that I have been…

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How to Answer Tough B-school Interview Questions (Part 1) Are there many questions that you think can ruin your interview? Surprisingly, most of these will be the most basic yet deep HR questions. But, those are not HR questions. I call them Marketing questions. So in this article, I will share with you how you can market yourself better and make these tough questions simpler.

Are you appearing for your B-school interviews really soon? You’ve prepared well but still aren’t sure how to answer tough interview questions?That’s so common!You thought the common HR questions were…

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mba in marketing

What is MBA in Marketing All About? What is MBA in marketing? What are the marketing subjects in MBA? What marketing jobs will you get after MBA? What are the top MBA colleges for marketing? Curious to find out if marketing is for you? Read on to know everything about MBA in marketing.

“Marketing is no longer about the stuff you make; it is about the story that you tell” – Seth Godin.MBA in marketing is all about being a storyteller because it’s…

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Why ‘MBA and Marketing’ for commerce and finance professionals?

Why MBA and Marketing for Commerce and Finance Professionals? As commerce graduates, how an MBA will help you to be a successful corporate? Why ‘MBA and Marketing’ for Commerce and Finance Professionals? Read the article below to understand.

CA, CS, Law – These are the professions that come, many a time, in almost every B.com graduate’s mind to pursue in future. What to do if I am not…

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Why MBA and Marketing for IT Professionals? Did you not see two of the most asked interview questions hidden in that title? The two big questions- Why MBA for IT professionals? And Why Marketing? I have made up my mind to get the long-standing debate settled and my friends in IT are the chosen ones.

Making that big decision to give up the perks of a well-paying job and getting out of your comfort zone is not easy. There is this one big question that…

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Careers in Marketing After MBA

Careers in Marketing After MBA and Without MBA A couple of key aspects in your career planning are where do you want to reach and what are the steps that you need to take. If you are someone who is figuring out what could be your career in marketing after MBA or even without MBA then this discussion will help you understand that there are more than one routes to your destination.

If you are a marketing enthusiast and are looking for careers in marketing after MBA then the very first question that you should ask yourself is where do you want…

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Must Have New-age Skills for Marketing Are you looking for jobs in marketing and analytics, and not sure how to learn the necessary skills for marketing? Read on to understand latest trends in marketing and analytics and tips to land yourself the dream marketing job.

Entering the job market is a difficult phase in our careers. But, right skills for marketing under the hood are like a compass to easily navigate the arduous journey. Today,…

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Amazon ACE Case Study

Amazon Ace Case Study (2020) – How To Get Started Amazon ACE Challenge 2020 is a great way to begin your B-school journey by getting into the role of a business leader who needs to carve out a strategy. This discussion will help you develop a strategy to go about cracking the Amazon ACE Challenge 2020.

Aug 2020 Update: Amazon has announced the ACE Challenge 2020 on 10th August 2020 on the Dare2Compete challenge. I presented this article first in 2018 and now I have updated the…

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How to read mba case studies quickly

How to Read MBA Case Studies Quickly The Case Study method, popularized by the Harvard Business School, is a common feature across all B-schools. For you as a marketer and a B-school student, it becomes important to befriend case studies right away. In this discussion, I will reveal important aspects of case studies and how to read MBA case studies quickly and efficiently.

The Case Study Method initially popularized by Harvard Business School is now a dominant feature in the curriculum of all business schools, worldwide. And the fact is they are all…

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10 Things to do in Self Quarantine to Craft your dream career

Self Quarantine: 10 Steps to Craft your Dream Career in Isolation Everything that you could imagine in the world has paused and gone out of service. You are sitting at your home staring at the screen, frustrated, thinking what to do in self isolation. So, here in this discussion, I have put together how in 10 steps you can work towards crafting your dream career while there is absolutely no one to disturb you. Do check out the 5 bonus steps for the extra serious people.

Can it get weirder than this? What is happening right now doesn’t even happen in a real war situation. Corona Virus has brought everything at a standstill.  And with this…

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Skills to Develop this Summer For a Prolific MBA Ahead It is summer time. You could be a first-year student going into your internship or an MBA aspirant who has finally converted her calls and is eager to join a B-school. For both of you, these 8 weeks ahead of you is a golden period of time. In this article, I (almost) urge you to develop solid hard-skills that will help you in your upcoming internships and the MBA life ahead.

This article will mean different things for different sets of people. For the first-year MBA students going in for their internships, this article can very well be understood as the…

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why marketers should learn to code

8 Conclusive Reasons Why Marketers Should Learn to Code Coding is for programmers and Engineers, not for me! That's some of the most common things you will hear across B-schools in India. And this feeling gets more pronounced in the better B-schools. But the fact is the times are changing! The best of the MBAs are learning to code. Data Science and Digital Marketing are in vogue. Here's why you should learn to code as well.

Why should marketers learn to code? Do you have that kind of question too?Obviously, all the digital marketing tools & channels are running with the aid of some set of…

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