What is the Difference Between Market Research and Market Analysis? It is common (and generally pardonable) to use these two terms interchangeably. However, it will be inappropriate to consider them as the same thing. In this article, I will share with you all the differences.
I recently wrote an article on How to Become a Market Research Analyst. After that, I had a lot of people writing in, asking me about something which I thought…Read more »
What is Value Based Pricing – The Best Way to Price Anything Value Based Picing is undoubtedly the best way to price your product. In this article, I begin by telling you what is Value Based Pricing and then I give you a step-by-step guide on how to calculate the value based price of your product.
In this article, not only will I explain to you what is Value Based Pricing but I will also give you a step-by-step procedure for arriving at a value based…Read more »
Cost Plus Pricing is a Dangerous Drug! Here’s why With some of the greatest disadvantages of cost plus pricing, I will tell you why I think it is the worst form of pricing. I explain why it is a drug that has got many marketers hooked on to it even today.
What is the best way to make a definite profit on a product that you are selling? Simple, calculate the cost of that product to your company, add your profit…Read more »
What is the Cost Plus Pricing Strategy? With this article I begin discussing some of the important pricing strategies that there are. Cost Plus Pricing Strategy being one of the most basic and widely used pricing strategies deserves to be discussed first. I share with you some cost plus pricing strategy examples as well.
Cost Plus pricing strategy is the most rudimentary of all the pricing strategies. It is probably the first one that we intuitively learn even before formally learning about pricing. And…Read more »
What are the different types of Retailers? (Part 2 of 2) Need I reiterate that the retailers are a crucial part of the supply chain? And it's not just about that. Retailers are the touch-point with the customers and therefore, for a marketer it is important to know what are the different types of retailers.
Retailers are important for your brand. In the 4Ps, retailers form a crucial part of the third P, i.e. Place. If you are a traditional brand which does not have…Read more »