What are the different types of Retailers? (Part 2 of 2) Need I reiterate that the retailers are a crucial part of the supply chain? And it's not just about that. Retailers are the touch-point with the customers and therefore, for a marketer it is important to know what are the different types of retailers.

Retailers are important for your brand. In the 4Ps, retailers form a crucial part of the third P, i.e. Place. If you are a traditional brand which does not have…

Read more »

What are the different types of Retailers? (Part 1 of 2) A retailer is the customer touch point for various companies. And that's why the retailer proves to be a crucial part of the brand perception that the customers have. Let us have a look at what are the different types of retailers that are there.

Retail Management is an integral part of Marketing. And I am not saying it just for the sake of it. If you begin to think of any business that operates…

Read more »

How to Price your Product – The Fundamentals Are you working on a product or a classroom assignment and are wondering how to price your product. In this article, I give to you three fundamental principles based on which you can create rock solid pricing strategies and avoid the pricing traps.

During my work experience at an ed-tech company in Delhi, I was working alongside quite a few product managers. My boss himself was a product manager of a larger portfolio…

Read more »

The Lazy Man’s Guide to Marketing Metrics [Infographic] How do you measure the implications of your marketing decisions? There are marketers who hate numbers. But, it is important to realize that marketing metrics ease decision making and prove their success. In this article, I share with you an infographic listing the important marketing metrics.

Marketing metrics are numbers. And Numbers are great. With them, we find a way to count, measure and compare things and phenomena. In my MBA journey, I came across another…

Read more »

Use Psychographic Segmentation to make someone fall in love with you Believe it or not. In this article I will take you through how you can find the people you are going to have a really high chance of making them fall in love with you. Marketers like you call it Psychographic Segmentation. Further, I take the example of Facebook Ads to explain how Facebook plays the perfect matchmaker game.

Would you really want to know a better use of Psychographic segmentation than this? I don’t think so. This article is probably 7 months late or 5 months in advance…

Read more »