Classification of Markets – Traditional Markets What is a Market? That question seems simple but becomes tough to answer in a Marketing 101 class. Here in this article, not only will I share with you what is a market but I will tell you in detail the classification of markets (with a focus on Traditional Markets)

If you are beginning to learn marketing, one of the most basic things you need to learn is this –  what is a market? Once you are clear with that,…

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Product Life Cycle of Apple iPod [E-Book] Product Life Cycle is an interesting concept in Marketing. Business strategies are largely based on which life cycle stage is the product in. In this article, I figure out what the Product Life Cycle of Apple iPod has been like.

This article is not just about the Product Life Cycle of Apple iPod. This is an article that traces the journey of the iPod, from birth till date.Apple iPod was…

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What is the Difference Between Market Research and Market Analysis? It is common (and generally pardonable) to use these two terms interchangeably. However, it will be inappropriate to consider them as the same thing. In this article, I will share with you all the differences.

I recently wrote an article on How to Become a Market Research Analyst. After that, I had a lot of people writing in, asking me about something which I thought…

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What is Value Based Pricing – The Best Way to Price Anything Value Based Picing is undoubtedly the best way to price your product. In this article, I begin by telling you what is Value Based Pricing and then I give you a step-by-step guide on how to calculate the value based price of your product.

In this article, not only will I explain to you what is Value Based Pricing but I will also give you a step-by-step procedure for arriving at a value based…

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disadvantages of cost plus pricing

Cost Plus Pricing is a Dangerous Drug! Here’s why With some of the greatest disadvantages of cost plus pricing, I will tell you why I think it is the worst form of pricing. I explain why it is a drug that has got many marketers hooked on to it even today.

What is the best way to make a definite profit on a product that you are selling? Simple, calculate the cost of that product to your company, add your profit…

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