Linear Regression is inaccurate and misleading! Here’s why The first thing we learn in predictive modeling is linear regression. Linear Regression comes across as a potent tool to predict but is it a reliable model with real world data. Turns out that it is not. In this post I will take you through the Sales data set to demonstrate this fallacy.

There is something about predictions that fascinates us. Those who have even a little bit of familiarity with statistics would know that Linear Regression is probably the first thing you…

Read more »

How to do (accurate) sales forecasting – using Excel and SPSS In this series of articles, I will take you through the complete process of doing sales forecasting using Excel and SPSS. This first article of the series takes you through the basics of sales forecasting and its importance. Also, get the free excel which I will be using for the analysis.

Sales forecasting is only for salesmen.   Is it? If you believe in that, then let me tell you that is incorrect. The fact is, selling is the responsibility of…

Read more »

The Curious Case of Consumer Analytics at Target Retail

The customer is the King has been the motto of businesses all over the world for as long as we can remember. In order to make consumer experiences better, businesses…

Read more »

How SAP HANA helped the Kolkata Knight Riders to Clinch IPL 7!

Over the past few years, the buzz around the terms analytics and marketing analytics has increased significantly. Companies are talking about it, brands want to use it, and marketers want…

Read more »

Basic Statistics for Data Science

As an aspiring data scientist data is got to be your best friend. There are all kinds of data that you will encounter and probably already do encounter in your…

Read more »